School shoppers giving a lesson in individualism (AP)

This undated photo provided by SwitchittZ shows kids wearing SwitchittZ shirts and looking at different SwitchittZ pieces. SwitchittZ provides interchangeable, easy-to-attach pieces with a variety of characters, props and scenery so kids can tell different stories with their shirts each time they wear them. (AP Photo/SwitchittZ) NO SALESAP – Stores and manufacturers always try to court kids during the all-important back-to-school season, but now that engagement means interactivity, not a flier with coupons or a catalog full of smiling children clutching notebooks.


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